I have this thing about store music. Even at its worst, I love having music play in my store. When the music is absent, I feel at a loss. If someone turns down the music in the break room, I turn it back up when no one is looking. I think it has something to do with the fact that I don’t like silence. I’ve been fighting this urge during the last week with the Hippy. It’s not that I don’t want to talk to him, but I feel like if I’m working on something, there should be music playing. Cleaning, building, sewing… whatever. There should be music and talking.
Store music. My thing about store music is that if I happen into a store, and a song I consider special comes on, I feel as if I’m meant to be in that store at that moment. I suddenly just realized why I never want to linger in Target. No matter how awesome Target is, they sorely lack in making me feel special with their music.
I haven’t always had this feeling. I only just (relatively) recently started noticing how this music makes me feel. It began last year when I was at Liten Paper buying padded envelopes. Normally I don’t get excited about The Twelve Days of Christmas (God, she’s talking about Christmas music again?? This is the last time this… post. I swear.), but when I realized it was The Muppets and John Denver singing The Twelve Days of Christmas, it took every ounce of strength to not jump around with joy. I did, however, linger in the store until the song ended, despite the fact that I was on my way to the checkout when it started.
Next was an impromptu trip to Burrlington Coat Factory a few months ago to find the most amazing boots I had seen online. My store didn’t have them, but as I headed toward the lingerie department (I firmly believe nothing makes a girl happier than new undergarments, and I’m a sucker for fancy and novel… And dirt cheap), my beloved Blue October played on the radio. That link leads to the video for the song that played. I fell in love with it at work. It plays on the fall/winter rotation which is far, far superior to the spring/summer rotation. I just feel at peace when I hear that song. And most other Blue October songs, which is why Blue October Radio on Pandora still remains my favorite.
The other day I went grocery shopping in my new locale. I’m not fond of new things, especially when I have to drive to them. Cub Foods has been winning me over lately purely by their selection of Malt-O-Meal cereals, but they also consistently have rockin’ music. So maybe I shouldn’t have been surprised when She & Him started playing. Click again for the video of the song, but I don’t recommend actually watching the video… It’s a little on the disturbing side. But hearing the song made me feel like that was where I was supposed to be at that moment. It was slightly empowering.
Am I alone in this, or is store music just a nuisance for most people?